I’m Siddhi, a UX/UI designer interested in the space between people, technology, and thoughtful design. My design journey started with a background in Digital Marketing and grew into a deeper interest in understanding how people interact with products and experiences.

I approach projects by first understanding the problem, the people, and the context around it. From research and user flows to wireframes, visual design, and prototyping, I enjoy turning complex ideas into simple, meaningful experiences.

During my Master’s in Design (IUxD) at DA-IICT, I’ve explored projects across UX research, product design, information design, sustainability, AI, and immersive experiences. My work often begins with curiosity whether that means studying real-world behaviour at Ahmedabad’s flower market or exploring how technology can support everyday experiences.

I’m currently looking for opportunities where I can keep learning, contribute to meaningful products, and grow as a UX/UI designer.

Let’s create something meaningful :)